The term spin doctor first appeared in the New York Times during Ronald Reagan’s campaign for re-election in 1984. “Spin” is the twist given a baseball by a pitcher throwing a curveball to deceive the batter, while a “doctor” is someone who fixes a problem. Therefore, a “spin doctor” is someone who, faced with a political problem, solves it by putting a twist on the information to bend the story to his or her own advantage.
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